Teen Vogue x Coach: Iris Apatow Is In Her Bag

Brand Consulting, Creative Direction,Strategic Distribution, Copy Editing

This first-of-its-kind cross-platform campaign partnered with Coach and Iris Law to relaunch Coach’s Tabby Bag. We leveraged Teen Vogue’s forward-looking brand identity with a Metaverse cover featuring motion and AI-enhanced creative, which was shared in a Special Issue Cover and social extensions.

Photographer: Lenne Chai, Digital Designer: Berenice Pupponi, Art Director: Emily Zirimis, Design Director: Florence Pak